How to Make and Use an e-newsletter to Market Your Online Business

Creating an interesting e-newsletter is very important for any business to promote and market its business on the web. Web markets are loaded with online businesses of all kinds and types and it is essential for you to create a striking impression on the minds of your target audiences so that you can make your business a success.

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A marketing strategy is useful if it helps in optimum utilization of all the marketing techniques and e-newsletter is a wonderful way of building the contacts, informing your audiences about your business and staying in regular touch with your customers.

 

  • How to Make an e-Newsletter

It doesn’t take too long to work on an impressive and eye-catchy e-newsletter if you follow the points mentioned below:

1.  Start by drafting a mailing list. You can have a “subscribe” button on your website or blog and have a good and rich database which has all the basic information about your customers and prospects.

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2.  Create a plan to manage the email list which will grow with time. You need to plan in advance about how to deal with the growing numbers.
3.  Be very clear about what you want to talk; don’t just have a newsletter for the heck of it. It should be focused and simple and needs to talk about some issue related to your company or industry.
4.  Have an interesting subject line to attract the readers.
5.  Do not forget to include an eye-catchy call to action button; otherwise your e-newsletter will be ineffective.

So create an interesting and interactive e-newsletter to market your online business in a smart way.

 

How to Use an e-Newsletter

Once you have successfully created an impressive newsletter to promote your business, you should also be able to use it the way in order to leverage its benefits to your business. Here is how you can do so…

  • Use it to sell your expertise and skills

Having an e-newsletter which is simply talking about the business is not enough if it doesn’t mention about the key skills and services in which your expertise. To grab the interest of the readers, it should include some interesting and problem-solving information which gets the attention of the reader.

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  • Use it repetitively

Sending an e-newsletter at once or twice will not get you any business. You have to keep using it in a regular fashion not less that twice in a month because otherwise it will not be able to create a strong impact on the minds of the readers.

 

  • Use it to interested clients and prospects

Readers will only need your mail if they find it worth reading. So make it interesting and informative, you must include some valuable advice, some problem solving solutions, suggestions for better performance etc. All these important issues really interest the readers.

 

  • Use it to build stronger relations

Every customer and client is important. You must value each relationship by communicating with your customers from time to time. Tell them about new products and services; keep them updated about the new promotional offers.

 

  • Use it to increase sales

e-Newsletters can help in increasing the sales for your online business if you include some interesting promotional scheme or discount offer which forces the customers to make purchases.

 

Keeping all these points in mind, can get you more success in your online business.

How To Get Positive Reviews For Your Website

Reviews influence the mindset of the consumer. A study revealed the following statistics, which purely show how important are reviews to the consumers:

  • 80% trust advice from family and friends
  • 60% trust online customer reviews
  • 15% trust advertising

So having reviews from customers can pay you manifold provided these reviews are positive. Now the question that pops in our head is hot to get positive reviews for our website? Well, this article will answer all your questions, thereby promising to make your business a success.

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  • Ask Your Customers to Write Reviews

Always ask your customers to leave their reviews by providing them with all the essential instructions in a simple format. Mention the web addresses of your company on different review sites and explain how a customer can leave his review on each of these sites. You will have to make them write reviews because it is in the interest of your website.

 

  • Know the Happy Customers and Motivate them to Write Reviews

You always have a small pool of customers who are satisfied with your products and services beyond expectations. It is very important to have them share their experiences with other prospects. Just ask these happy customers to give an honest review and gradually you can have so many rich reviews about your website. You can send them a mail explaining the instructions of writing reviews. Take a follow up after a few days. Thank them for the review published by them and later you can ask them to use their review on your website along with their picture.

 

  • Include a Request in Your Email

Always have a statement included in your email signature asking your clients to review or comment about your site. You need to keep reminding your clients and customers to review your website otherwise they would forget.

 

  • Offer Incentives, but with Care

To encourage and motivate your customers to write reviews, you need to offer them with some small consideration in the form of a lucky draw competition enrollment, which can encourage them to take an initiative in writing a review. You need to ensure that your incentives don’t look like bribes for writing reviews otherwise it would give a very bad impression.

 

  • Never Cheat

Never ever ask your friends, family and relatives write reviews for your website until and unless they have availed your services. Make sure they don’t use your company computer to do so otherwise, these review websites can penalize you for writing your own reviews. So remember, do not cheat.

 

  • Slow and Steady

You need to be slower in your approach so that there is a gradual increase in your reviews because of in case there is a sudden hike in your number of reviews you might come under the category of doubt.

 

Reviews from satisfied customers can surely get you more business and nourish your brands. Though earning positive reviews can take a lot of time, but each positive review has a lot of potential to make a big difference to the success of your site.

How To Get Quality Backlinks To Increase Your Targeted Keywords Ranking

To ensure increasing ranks for your targeted keywords, it is very important to get more and more backlinks which can increase the popularity of your website along with getting you higher rankings with search engines. Link building is helpful in increasing the quality and quantity of links to your website which can increase the importance of your targeted keywords and pages by search engines fetching them better ranks. If in case your website has lesser backlinks compared to your competitors, then the consumers searching the web for making a purchase will not be able to find your website. So read this article and know how you can earn quality backlinks which can get you better ranks with the search engines and obviously more popularity amongst the audiences.

Quality Backlinks

Blog Commenting

To make sure that your comments on blogs are valuable and important then you must take each and every comment that you make very seriously so that you are making an important contribution to it. Make sure that your comment is related to the subject matter. Pick up those blogs which have had comments from the top commentators to earn more links. Try and use SEO related keywords to make your comments stand out and also make sure that all your comments are distinct and impressive.

 

Be a Guest Blogger

Start posting blogs as a guest blogger on topics which have not discussed till date. Make sure that whenever you are writing as a guest blogger your responsibility to produce quality and information rich content is more. Include as many targeted keywords as possible as this will get your blog more attention and will get your better ranks as well. To create effective and important links try and pick those sites which are related to your industry so that you have a chance of connecting with people from your industry and get links from them.

 

Write Articles for Websites

Another important move that you can make is to write articles for high PR websites. Writing articles which are rich in content and are highly informative can surely get you more readers. Do not forget to include SEO keywords in your writing. Submit your articles to various article directories. All these actions can surely help you get more and more backlinks.

 

Social Bookmarking

Social Bookmarking for Quality Backlinks

This is a part of Off-Page SEO technique which focused on improving keyword rankings in Google. You can use it to create backlinks to your website. Digg, StumbleUpon, Reddit is some of the websites which can help you achieve this objective. But while using social bookmarking you need to be very cautious because using it in a wrong manner can hamper your blog rankings.

 

Each  of these steps is helpful in getting quality backlinks which can help your site perform better by earning the attention of the search engine and achieving higher ranks for the targeted keywords. Follow these points and you can benefit your site with the advantages of earning increased number of backlinks.

How To Use LinkedIn To Boost Up Your Business

LinkedIn is one the most widely used social networking platforms for promoting the business. Every business strives for an exclusive online presence for which the first step is to connect with people via social networking sites. LinkedIn not only helps in promoting the business, but is equally beneficial in boosting it to magnificent levels. Now the question that pops up in the mind is that how to use and utilize this amazing interactive social platform to grow your business. Well, this article will guide you how you should go about it. Read it on and take a step forward to flourish your business.

 

How To Use LinkedIn to Boost Up Business

 

SIGNING UP

The whole process starts with signing up with LinkedIn. The site offers free sign up along with a premium paid account. Premium paid accounts obviously come with added features and benefits which help you organize your profile, send direct messages to people and helps in making your search faster. You are free to make a choice depending upon your need and budget.

 

CREATING PROFILE

The next step involves creating an impressive and smart profile which defines your business and clearly describes your offerings. Always remember that every detail in your profile, from introduction to images; has to be professional in its appeal as it’s a professional network. Also mention your contact details like phone numbers and email address so that whosoever wants to contact you can show it. Do no forget to mention the good work that you have done in the past along with your skills and experiences. But just filling in all these details is not the end of the task, you need to keep updating your profile from time to time adding new achievements and talking about your recent works. This will make your profile more interactive and interesting.

 

CREATING CONNECTIONS

Create Connections in LinkedIn

The whole purpose of signing up with a social networking site is to create as many connections as possible. As people of your professional world, also add people from the connections of your connections. You can also add people for references and recommendations of your connections. Try and make your network rich and strong so that you can create your space on the site and popularize your business. This will surely be of great help in boosting your business as connections help you earn more and more business.

 

HAVING A COMPANY PAGE

COMPANY PAGE On LinkedIn

Go to the resume section of your profile and draw a company page which will get linked to your profile. Use SEO friendly keywords on your page and keep updating it from time to time. Do not forget to add your achievements and company news to make it more interesting.

 

JOINING GROUPS

LinkedIn is all about connecting with professional from the same industry from different parts of the world. You can interact, discuss, share ideas and create polls for a much participative interaction. Make sure your contribution is rich and appealing.

 

All these steps highlight your company on the web because of its enthusiastic performance and participation. Use LinkedIn as an alluring opportunity to popularize your business within your industry and outside which will help in giving it a great boost.

Tips to Improve Your Website Rank in Google Places

Google local listings are now featuring prominently on Google search results for most Google searches where the user is searching in a specific location.

How to increase rank in Google Places

 

If you want to attract more local customers with online marketing?

Here are some tips which can help to increase your website ranks in Google places and get your brand seen by more local residents searching:

 

How to optimize google places listing

 

Tips optimize your Google places listing:

1.  Make sure your website is mobile friendly (Which is already done)

2.  Fill In As Much Information As Possible

3.  Page Verification (Which is already done)

 

4.  Category Association

Once Google verifies your page, Google gives you the opportunity to associate your business with up to 10 categories (one primary and up to nine others). You must choose categories predetermined by Google, and the primary category is by far the most important.

This is a simple action that can have a surprisingly great impact on the performance of your listing. It is one of the most important things you can do to improve your local SEO. Just make sure you don’t associate with the wrong categories.

 

5.  Name, Address, and Phone Number Consistency

One of the guiding principles for all local SEO strategies is to keep your business information consistent. That said, making sure your website and Google Places for Business page have the same information is crucial. Based on the webpage you’ve linked to your Google Places page, Google will double check that the Name, Address, and Phone Number (NAP).

 

6.  Get Google Reviews (Real once, Google know if you’re doing it yourself)

Another easy factor for improving your Google Places page is the number of reviews you receive. More than any other business listings site (Yelp, Yellow Pages, etc.) the reviews on Google are key to your overall success in search.

Whilst Google won’t disclose the factors that impact ranking in Google places (nothing new there!),  you can be pretty sure that having reviews on your listing will help to improve your rankings.

It is best to slowly and steadily gain positive reviews from happy customers over time.

 

7.  Local Area Code

A simple but effective improvement that you can make to a Google Places Page is to use a phone number that contains the local area code.

 

8.  Build links to your Google places listing

Building links is an essential part of any SEO strategy, whether you’re optimizing your website, Google listing or even a YouTube video.

The one difference here, however, is that building links from local sources for your places account will have a much better impact. For example,  if you provide home teaching of English and are listing yourself in directories (relevant ones and few), then you should consider submitting your places listing URL in a few of them.  Google verifies places data in many different ways and this can help increase the credibility of your places, listing as well as your brand, in Google’s eyes.

 

9.  Add Photos and Videos

You’re given the opportunity to add 10 pictures to your local listing and 5 videos.  Take advantage – put them all in.  Pictures of your facilities, staff, products, website captures, anything relevant to your company.  This goes hand-in-hand with putting as much content as possible into your listing.

 

10.  Provide Excellent Service

Yes, being awesome at what you do will help your Google Places listing.  Why?  Because when you do a great job people take notice and all of those raving fans lead to a wonderful occurrence – Reviews!  Getting positive reviews will help your ranking.  It’ll also make you stand out from the crowd.

 

11.  Create An Offer

You can create a special offer for your business directly through your dashboard.  Interacting with your Google Places account is going to show the search titan that you’re an engaged business owner.  Google loves to see updates coming from a website or Places account.  It’s also a great free way to advertise a special that your business is running.

 

12.  Update! Update! Update!

Google loves updates local listing or web listings.  Why?  Because it shows that someone cares enough about the site to be making them.  If a site or listing has been the same for years, how relevant can it be?  Make sure you are accessing your Places account monthly to add new pictures, videos, and creating some specials.  With the changes being made over to Google+ Local you will want to keep adding content and updates to your Google+ business page.

 

If you implement these 12 tips and stay diligent with your updating I assure you that positive things will happen with your Google Places local listing.  Remember that it can take time to gain rank, but that once you’re there the rewards can be huge.

I hope above suggestions will be beneficial to improve your website rankings in Google places.

How To Get Web Design Leads By Online Marketing

Online marketing is all about the marketing and advertising efforts made using the web and email in order to promote the business. Generating web design leads to your web design company by utilizing the benefits of online marketing is a great strategy for your business.

Lead Generation by Online Marketing

But the question is how to utilize the electronic commerce to get leads. This article talks all about getting web design leads via online marketing.

Here are some steps to follow:

  • Social Media Networking

Lead Generation by Social Media

It is essential for any business to be active on social networking websites so that you have more options to connect with a wider and newer base of audiences. The more people you can connect with will get you more opportunities as leads to expand your business. Post interesting content and your recent work and portfolios of your accounts across various social networking sites. Like, comment and interact with people to flaunt your services and knowledge. Your activeness on social platforms gives a very positive impression which can surely get you more clients.

 

  • Search Engine Optimization

Hire professionals who can optimize your content to the fullest. Having articles and blogs rich in SEO keywords can get you better ranks with search engines. Talking about your range of web design services is a great way of telling people about your offerings. All these efforts will get you increased traffic inflow which is essential to get more lead generations. Hiring SEO professionals are the best way to go about it. It is totally worth the investment because it can get you amazing results in the form of superb leads.

 

  • Purchase or Collect Email Lists

You always need database in order to connect with a new set of audiences. You need a good number of email ids to create an email blast where you can talk about your company and services offered. You can either collect them over a period of time and use them or you can also buy them from various marketing professionals who can get you a rich database to start. Email marketing is although a traditional way of approaching the audiences, but it is very effective if you follow the approach smartly. Show your work in your emails to impress the reader and compel him to avail your services. It can help you earn lots of leads.

 

  • Advertise on the sites

If you don’t mind shelling more money than advertising on other websites which are surfed by your audiences is an interesting idea which can surely get you lots of leads. Have a professionally designed banner ads for your company which promote your brand and offerings from efficient graphic designers. Have an interesting landing page designed so that you can grab the attention of the visitor with the best of your work. This can put your company on a wider platform from where you can get lots of opportunities to expand.

Advertisement on LinkedIn

Each of these steps promises your web design company greater number of leads which are essential for the survival of any company. To ensure that you emerge victorious in this era of competition make sure you gear up fast and use online marketing as an effective tool.

Top Business Ideas To Implement in 2014

Every year brings some unique business ideas which are all set to create a buzz in the New Year. 2014 also exhibits some interesting ideas which are expected to make your business more interesting and happening.

Business Ideas To Implement in 2014

All businesses want to grow and perform better and make more profits. With the advancements in technology businessmen need to catch and math the pace changes to survive and progress. The year of 2014 is considered for the year of mobile, social media and eCommerce. All these sectors will change the business equations and bring about various transformations in the world of business.

 

Here is the list of some of the latest business ideas which can help your business enhance its performance in the times to come and synchronize the working pattern accordingly. So here you go…

 

  • MOBILE MARKETING

MOBILE MARKETING

There has been a sudden rise in the number of online shoppers and there has also been an exceptional rise in the number of people who are making purchases using their Smartphones. Well, this was a warm up session and the real shopping is still to begin. The younger generation loves to shop online and Smartphones are their favorite devices to shop. This target market has a lot of potential so no business can forgo what this segment demands. From content to convenience; every business needs to focus on making their site mobile friendly and responsive, so that these young consumers can have a wonderful shopping experience.

 

  • ONLINE MARKETING

Online marketing is to stay for long. Email marketing, social media, article marketing, blogging are some of the key elements of an online marketing campaign which cannot be neglected. They are essential for the growth and success of every business. To make your marketing efforts more rewarding, you need to incorporate online marketing.

 

  • SOCIAL MEDIA AND SEO

SOCIAL MEDIA AND SEO

The buzz of social media with SEO is going to get stronger in 2014 with search engines like Google considering the social media activity on a serious note. Businesses will have to get really active on the social media to get attention of the search engines and make more money. So in 2014 if you are thinking about social media, then do not forget to think about SEO.

 

  • ECOMMERCE

2013 has seen a sudden rise in eCommerce websites and online shoppers. Many new online shops have created a buzz in the online markets in the last one year. 2014 will surely be a more interesting year for businesses in terms of eCommerce. With more and more people exploring the online shops, every business will have to come up with eCommerce websites which can make shopping easier and happier.

 

  • AD RE-TARGETING

Now you have the provision of re-targeting your advertisements to those who bought your product along with those who visited your site but could not identify with it by tracking their online movements. To get more people to your site, ad re-targeting is an interesting and effective way of getting anonymous customers to the site.

 

Each of these ideas can bring a big change in your business provided you implement them in advance and stay ahead of the competition. To be successful in this coming year, gear up for incorporating the hot and the latest ideas in your business and enjoy the fruit of success.