Archive for November, 2013

How to Use Graphics to Increase Website Sales

Web developers always aim at creating professional eCommerce websites which are efficient at making great sales. Web designers in India are using interesting graphics to meet the desired sale levels. Graphics are a wonderful way of getting the attention of the users by using stunningly beautiful and impressive graphics.

It is a known fact that the graphics have the potential of attracting the audiences but it is also important that they are used the right way so that they can contribute in increasing the sales efficiency. In eCommerce websites, graphics have a very important role to play as they can influence the buyer’s decision to a large extent. Here are some useful points which describe how graphics can be utilized for increasing the sales.

 

Pick Best Graphics

Pick Best Graphics

Just placing images on the web pages is not enough to increase your sales, it is must that you choose the best images to get the attention. Clear, colorful, semantic images need to be picked to enjoy the maximum benefits of sales. Make sure your images are of high quality so that the user can get a clear picture of the product he wants to purchase. Using good quality graphics can help you win the confidence and trust of the user and will compel him to make more purchases.

 

Use Images From Different Angles

How to Use Graphics

It is advisable to put graphics from different angles to give the user a complete 360 degree view of the product. A complete view is beneficial in making a purchase decision as the user is not able to feel the product so he expects to get a better view.

 

Enable The Zoom In Option

How to Use Graphics

Visitors expect to get a larger view of the product that is displayed on your website so that they can get a detailed view of the merchandise they wish to purchase. It adds authenticity to your offered range and builds a bond of trust and confidence.

 

Place Them Right

It is very important to be logical in placing the image because whenever a user visits any website, there a specific order which is followed. While browsing an eCommerce website, users always look at the image on the left hand side followed by its description on the right hand side.  That’s the best place to put the image on to get the attention of the users and compel them to go through the content to freeze their purchase decision. Correct placement can get you more sales by reducing distractions.

 

Graphics can help you make better sales if they are used correctly. They are a great medium to display and demonstrate the features of the product in the most alluring manner possible so that the user feels like picking the product without any second thoughts in mind.

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Factors to Consider When Designing a Small Business Website

Every day many new businesses are joining the web markets with professionally designed websites. Increasing numbers of small businesses are getting interested in exploring the online markets. There are various ingredients which go into the making of a great website for small businesses which together synergies to capture the interests of the users and inspire them to explore your site and engage in some kind of business activity with your company.

Here is a list of some important factors which should not be missed while designing an impressive website for blooming businesses so that they can have better growth prospects :

 

  • Defining Your Company and Business

How to Define Your Company and Business

As soon as a visitor visits your website, he should be able to easily find out about your company and what all you do. You should provide your visitors with all the basic information like your company’s name, the products and services you deal in on the home page itself. This piece of information is helpful in knowing and understanding your company in a better manner by the visitors.

 

  • Easy Web Address

Keeping the domain name simple is very important so that it can be easily absorbed by the audiences. Your domain name should reflect your brand and the kind of products and services you deal in maintaining its simplicity and effectiveness. Do not use dashes and numbers because it can confuse the users.

 

  • Simplified Navigation

A well-organized and simple navigation is a key to a great performance of any website. Small businesses should ensure that their site has a smooth layout which can effectively lead the user to the information he is been looking for.

 

  • Easy to Spot Contact Details

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Make sure that the user does not have to browse through the web pages looking for contact information. The contact details need to be very easily visible. The most common place for placing the contact details is on top right or left corner. Also ensure that you incorporate different media to contact like phone number, email address etc. Along so that users can contact you easily.

 

  • Include Testimonials

How to Include Testimonials

Having your customers speaks for you is the best and most authentic way of passing on the genuine information across the target audiences. It develops a feeling of trust and confidence in the hearts of visitors about your company and services.

 

  • SEO Friendly, Unique and Fresh Content

Content is an important pillar of a website. Hence it is very important for small businesses to focus on their content by incorporating important keywords in it and maintaining its originality with regularly updating it. Informative and authentic content can do wonders for any website by getting it a higher ranking with the search engines which means more traffic and great business.

 

  • Professional Designing

Small businesses should hire professional web designers who can create appealing and user-friendly designs for their websites customized to meet their subjective needs. From picking the right color combinations to play with typography; everything has to be done is a professional way so that the website compliments the business through and through.

 

Each of these practices is essential in achieving the goal of a great performing website for small businesses so that they can compete and conquer their competitors.