It is not a tough process to generate leads for your business if you have the right product and service offers and you know the correct approach to present it your target audience. Email marketing can really do wonders for your business by generating effective leads if you plan it strategically.

Email Marketing


Here are some of the best email marketing practices that can generate greater leads for your business and help you succeed.


  • Focus on Subject of Your Email


The subject should be impressive and alluring, so that it can get the attention of the reader and instigate him to read it further. Be sure of keeping it between 30-50 characters. Including incentives and offers are interesting ways of attracting the readers. For instance, “Free iPod with a purchase of $50” or “Free shipping above $20”. All these lines are effective in getting the attention of the audience so has to be planned smartly and should be a glimpse of what is inside the E-mail.


  • Focus on Effectively Blending Content With Images

It is very important to strike a balance between content and images in order to produce information in an appealing manner. Using the right colors, fonts and layout are equally important. Make your mail easy to understand and absorb. Do not use too much of content or too many images to clutter the mail.


  • Tie Emails to Landing Pages

Do not forget to connect your email to the landing page. There has to be synchronized between the email and landing page in terms of color schemes, headlines, content and images so that both impart the same feel and appeal.


  • Focus on Main Message and Call to Action

Call to Action

Never miss on the main message and call to action in your email. If it falls below the fold, then don’t expect the recipients to see it. Also make sure that the call to action appears repeatedly in your mail in interesting and interactive manners so that the recipient is motivated to click on it.


  • Select Size of Your Email to be 500-650 Pixels

Size selection also has an important role to play. Keeping the size up to 650 pixels wide is the best option as it doesn’t involve any horizontal scrolling which is quite annoying for the readers. Weird sizes will lead to unnecessary scrolling, which will discourage the readers to go through the mail.


  • Don’t Miss on Your Logo

Email without a logo is not a great idea. Place your logo on the upper left-hand side of your email so that the reader is able to see and absorb it because of the greatest visibility. Logos are very essential part of an E-mail.


  • Utilize Auto-Responders for Opt-Ins

Setting up an auto-responder to keep reminding people that they opted in to the email database of your company is a great idea. After every 5 days or 10 days after the person registers, send these auto-responders. Make sure each respondent is unique and interesting with bonus material or some kind of reward.


Each of these tips is a step forward to better and effective lead generation through email marketing. Make sure you follow them all to make your business a success.


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