Posts from the ‘Online Marketing’ Category

How To Get Positive Reviews For Your Website

Reviews influence the mindset of the consumer. A study revealed the following statistics, which purely show how important are reviews to the consumers:

  • 80% trust advice from family and friends
  • 60% trust online customer reviews
  • 15% trust advertising

So having reviews from customers can pay you manifold provided these reviews are positive. Now the question that pops in our head is hot to get positive reviews for our website? Well, this article will answer all your questions, thereby promising to make your business a success.

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  • Ask Your Customers to Write Reviews

Always ask your customers to leave their reviews by providing them with all the essential instructions in a simple format. Mention the web addresses of your company on different review sites and explain how a customer can leave his review on each of these sites. You will have to make them write reviews because it is in the interest of your website.

 

  • Know the Happy Customers and Motivate them to Write Reviews

You always have a small pool of customers who are satisfied with your products and services beyond expectations. It is very important to have them share their experiences with other prospects. Just ask these happy customers to give an honest review and gradually you can have so many rich reviews about your website. You can send them a mail explaining the instructions of writing reviews. Take a follow up after a few days. Thank them for the review published by them and later you can ask them to use their review on your website along with their picture.

 

  • Include a Request in Your Email

Always have a statement included in your email signature asking your clients to review or comment about your site. You need to keep reminding your clients and customers to review your website otherwise they would forget.

 

  • Offer Incentives, but with Care

To encourage and motivate your customers to write reviews, you need to offer them with some small consideration in the form of a lucky draw competition enrollment, which can encourage them to take an initiative in writing a review. You need to ensure that your incentives don’t look like bribes for writing reviews otherwise it would give a very bad impression.

 

  • Never Cheat

Never ever ask your friends, family and relatives write reviews for your website until and unless they have availed your services. Make sure they don’t use your company computer to do so otherwise, these review websites can penalize you for writing your own reviews. So remember, do not cheat.

 

  • Slow and Steady

You need to be slower in your approach so that there is a gradual increase in your reviews because of in case there is a sudden hike in your number of reviews you might come under the category of doubt.

 

Reviews from satisfied customers can surely get you more business and nourish your brands. Though earning positive reviews can take a lot of time, but each positive review has a lot of potential to make a big difference to the success of your site.

Tips to Improve Your Website Rank in Google Places

Google local listings are now featuring prominently on Google search results for most Google searches where the user is searching in a specific location.

How to increase rank in Google Places

 

If you want to attract more local customers with online marketing?

Here are some tips which can help to increase your website ranks in Google places and get your brand seen by more local residents searching:

 

How to optimize google places listing

 

Tips optimize your Google places listing:

1.  Make sure your website is mobile friendly (Which is already done)

2.  Fill In As Much Information As Possible

3.  Page Verification (Which is already done)

 

4.  Category Association

Once Google verifies your page, Google gives you the opportunity to associate your business with up to 10 categories (one primary and up to nine others). You must choose categories predetermined by Google, and the primary category is by far the most important.

This is a simple action that can have a surprisingly great impact on the performance of your listing. It is one of the most important things you can do to improve your local SEO. Just make sure you don’t associate with the wrong categories.

 

5.  Name, Address, and Phone Number Consistency

One of the guiding principles for all local SEO strategies is to keep your business information consistent. That said, making sure your website and Google Places for Business page have the same information is crucial. Based on the webpage you’ve linked to your Google Places page, Google will double check that the Name, Address, and Phone Number (NAP).

 

6.  Get Google Reviews (Real once, Google know if you’re doing it yourself)

Another easy factor for improving your Google Places page is the number of reviews you receive. More than any other business listings site (Yelp, Yellow Pages, etc.) the reviews on Google are key to your overall success in search.

Whilst Google won’t disclose the factors that impact ranking in Google places (nothing new there!),  you can be pretty sure that having reviews on your listing will help to improve your rankings.

It is best to slowly and steadily gain positive reviews from happy customers over time.

 

7.  Local Area Code

A simple but effective improvement that you can make to a Google Places Page is to use a phone number that contains the local area code.

 

8.  Build links to your Google places listing

Building links is an essential part of any SEO strategy, whether you’re optimizing your website, Google listing or even a YouTube video.

The one difference here, however, is that building links from local sources for your places account will have a much better impact. For example,  if you provide home teaching of English and are listing yourself in directories (relevant ones and few), then you should consider submitting your places listing URL in a few of them.  Google verifies places data in many different ways and this can help increase the credibility of your places, listing as well as your brand, in Google’s eyes.

 

9.  Add Photos and Videos

You’re given the opportunity to add 10 pictures to your local listing and 5 videos.  Take advantage – put them all in.  Pictures of your facilities, staff, products, website captures, anything relevant to your company.  This goes hand-in-hand with putting as much content as possible into your listing.

 

10.  Provide Excellent Service

Yes, being awesome at what you do will help your Google Places listing.  Why?  Because when you do a great job people take notice and all of those raving fans lead to a wonderful occurrence – Reviews!  Getting positive reviews will help your ranking.  It’ll also make you stand out from the crowd.

 

11.  Create An Offer

You can create a special offer for your business directly through your dashboard.  Interacting with your Google Places account is going to show the search titan that you’re an engaged business owner.  Google loves to see updates coming from a website or Places account.  It’s also a great free way to advertise a special that your business is running.

 

12.  Update! Update! Update!

Google loves updates local listing or web listings.  Why?  Because it shows that someone cares enough about the site to be making them.  If a site or listing has been the same for years, how relevant can it be?  Make sure you are accessing your Places account monthly to add new pictures, videos, and creating some specials.  With the changes being made over to Google+ Local you will want to keep adding content and updates to your Google+ business page.

 

If you implement these 12 tips and stay diligent with your updating I assure you that positive things will happen with your Google Places local listing.  Remember that it can take time to gain rank, but that once you’re there the rewards can be huge.

I hope above suggestions will be beneficial to improve your website rankings in Google places.

How To Get Web Design Leads By Online Marketing

Online marketing is all about the marketing and advertising efforts made using the web and email in order to promote the business. Generating web design leads to your web design company by utilizing the benefits of online marketing is a great strategy for your business.

Lead Generation by Online Marketing

But the question is how to utilize the electronic commerce to get leads. This article talks all about getting web design leads via online marketing.

Here are some steps to follow:

  • Social Media Networking

Lead Generation by Social Media

It is essential for any business to be active on social networking websites so that you have more options to connect with a wider and newer base of audiences. The more people you can connect with will get you more opportunities as leads to expand your business. Post interesting content and your recent work and portfolios of your accounts across various social networking sites. Like, comment and interact with people to flaunt your services and knowledge. Your activeness on social platforms gives a very positive impression which can surely get you more clients.

 

  • Search Engine Optimization

Hire professionals who can optimize your content to the fullest. Having articles and blogs rich in SEO keywords can get you better ranks with search engines. Talking about your range of web design services is a great way of telling people about your offerings. All these efforts will get you increased traffic inflow which is essential to get more lead generations. Hiring SEO professionals are the best way to go about it. It is totally worth the investment because it can get you amazing results in the form of superb leads.

 

  • Purchase or Collect Email Lists

You always need database in order to connect with a new set of audiences. You need a good number of email ids to create an email blast where you can talk about your company and services offered. You can either collect them over a period of time and use them or you can also buy them from various marketing professionals who can get you a rich database to start. Email marketing is although a traditional way of approaching the audiences, but it is very effective if you follow the approach smartly. Show your work in your emails to impress the reader and compel him to avail your services. It can help you earn lots of leads.

 

  • Advertise on the sites

If you don’t mind shelling more money than advertising on other websites which are surfed by your audiences is an interesting idea which can surely get you lots of leads. Have a professionally designed banner ads for your company which promote your brand and offerings from efficient graphic designers. Have an interesting landing page designed so that you can grab the attention of the visitor with the best of your work. This can put your company on a wider platform from where you can get lots of opportunities to expand.

Advertisement on LinkedIn

Each of these steps promises your web design company greater number of leads which are essential for the survival of any company. To ensure that you emerge victorious in this era of competition make sure you gear up fast and use online marketing as an effective tool.