Posts from the ‘SEO’ Category

How To Get Positive Reviews For Your Website

Reviews influence the mindset of the consumer. A study revealed the following statistics, which purely show how important are reviews to the consumers:

  • 80% trust advice from family and friends
  • 60% trust online customer reviews
  • 15% trust advertising

So having reviews from customers can pay you manifold provided these reviews are positive. Now the question that pops in our head is hot to get positive reviews for our website? Well, this article will answer all your questions, thereby promising to make your business a success.

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  • Ask Your Customers to Write Reviews

Always ask your customers to leave their reviews by providing them with all the essential instructions in a simple format. Mention the web addresses of your company on different review sites and explain how a customer can leave his review on each of these sites. You will have to make them write reviews because it is in the interest of your website.

 

  • Know the Happy Customers and Motivate them to Write Reviews

You always have a small pool of customers who are satisfied with your products and services beyond expectations. It is very important to have them share their experiences with other prospects. Just ask these happy customers to give an honest review and gradually you can have so many rich reviews about your website. You can send them a mail explaining the instructions of writing reviews. Take a follow up after a few days. Thank them for the review published by them and later you can ask them to use their review on your website along with their picture.

 

  • Include a Request in Your Email

Always have a statement included in your email signature asking your clients to review or comment about your site. You need to keep reminding your clients and customers to review your website otherwise they would forget.

 

  • Offer Incentives, but with Care

To encourage and motivate your customers to write reviews, you need to offer them with some small consideration in the form of a lucky draw competition enrollment, which can encourage them to take an initiative in writing a review. You need to ensure that your incentives don’t look like bribes for writing reviews otherwise it would give a very bad impression.

 

  • Never Cheat

Never ever ask your friends, family and relatives write reviews for your website until and unless they have availed your services. Make sure they don’t use your company computer to do so otherwise, these review websites can penalize you for writing your own reviews. So remember, do not cheat.

 

  • Slow and Steady

You need to be slower in your approach so that there is a gradual increase in your reviews because of in case there is a sudden hike in your number of reviews you might come under the category of doubt.

 

Reviews from satisfied customers can surely get you more business and nourish your brands. Though earning positive reviews can take a lot of time, but each positive review has a lot of potential to make a big difference to the success of your site.

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How To Get Quality Backlinks To Increase Your Targeted Keywords Ranking

To ensure increasing ranks for your targeted keywords, it is very important to get more and more backlinks which can increase the popularity of your website along with getting you higher rankings with search engines. Link building is helpful in increasing the quality and quantity of links to your website which can increase the importance of your targeted keywords and pages by search engines fetching them better ranks. If in case your website has lesser backlinks compared to your competitors, then the consumers searching the web for making a purchase will not be able to find your website. So read this article and know how you can earn quality backlinks which can get you better ranks with the search engines and obviously more popularity amongst the audiences.

Quality Backlinks

Blog Commenting

To make sure that your comments on blogs are valuable and important then you must take each and every comment that you make very seriously so that you are making an important contribution to it. Make sure that your comment is related to the subject matter. Pick up those blogs which have had comments from the top commentators to earn more links. Try and use SEO related keywords to make your comments stand out and also make sure that all your comments are distinct and impressive.

 

Be a Guest Blogger

Start posting blogs as a guest blogger on topics which have not discussed till date. Make sure that whenever you are writing as a guest blogger your responsibility to produce quality and information rich content is more. Include as many targeted keywords as possible as this will get your blog more attention and will get your better ranks as well. To create effective and important links try and pick those sites which are related to your industry so that you have a chance of connecting with people from your industry and get links from them.

 

Write Articles for Websites

Another important move that you can make is to write articles for high PR websites. Writing articles which are rich in content and are highly informative can surely get you more readers. Do not forget to include SEO keywords in your writing. Submit your articles to various article directories. All these actions can surely help you get more and more backlinks.

 

Social Bookmarking

Social Bookmarking for Quality Backlinks

This is a part of Off-Page SEO technique which focused on improving keyword rankings in Google. You can use it to create backlinks to your website. Digg, StumbleUpon, Reddit is some of the websites which can help you achieve this objective. But while using social bookmarking you need to be very cautious because using it in a wrong manner can hamper your blog rankings.

 

Each  of these steps is helpful in getting quality backlinks which can help your site perform better by earning the attention of the search engine and achieving higher ranks for the targeted keywords. Follow these points and you can benefit your site with the advantages of earning increased number of backlinks.

Tips to Improve Your Website Rank in Google Places

Google local listings are now featuring prominently on Google search results for most Google searches where the user is searching in a specific location.

How to increase rank in Google Places

 

If you want to attract more local customers with online marketing?

Here are some tips which can help to increase your website ranks in Google places and get your brand seen by more local residents searching:

 

How to optimize google places listing

 

Tips optimize your Google places listing:

1.  Make sure your website is mobile friendly (Which is already done)

2.  Fill In As Much Information As Possible

3.  Page Verification (Which is already done)

 

4.  Category Association

Once Google verifies your page, Google gives you the opportunity to associate your business with up to 10 categories (one primary and up to nine others). You must choose categories predetermined by Google, and the primary category is by far the most important.

This is a simple action that can have a surprisingly great impact on the performance of your listing. It is one of the most important things you can do to improve your local SEO. Just make sure you don’t associate with the wrong categories.

 

5.  Name, Address, and Phone Number Consistency

One of the guiding principles for all local SEO strategies is to keep your business information consistent. That said, making sure your website and Google Places for Business page have the same information is crucial. Based on the webpage you’ve linked to your Google Places page, Google will double check that the Name, Address, and Phone Number (NAP).

 

6.  Get Google Reviews (Real once, Google know if you’re doing it yourself)

Another easy factor for improving your Google Places page is the number of reviews you receive. More than any other business listings site (Yelp, Yellow Pages, etc.) the reviews on Google are key to your overall success in search.

Whilst Google won’t disclose the factors that impact ranking in Google places (nothing new there!),  you can be pretty sure that having reviews on your listing will help to improve your rankings.

It is best to slowly and steadily gain positive reviews from happy customers over time.

 

7.  Local Area Code

A simple but effective improvement that you can make to a Google Places Page is to use a phone number that contains the local area code.

 

8.  Build links to your Google places listing

Building links is an essential part of any SEO strategy, whether you’re optimizing your website, Google listing or even a YouTube video.

The one difference here, however, is that building links from local sources for your places account will have a much better impact. For example,  if you provide home teaching of English and are listing yourself in directories (relevant ones and few), then you should consider submitting your places listing URL in a few of them.  Google verifies places data in many different ways and this can help increase the credibility of your places, listing as well as your brand, in Google’s eyes.

 

9.  Add Photos and Videos

You’re given the opportunity to add 10 pictures to your local listing and 5 videos.  Take advantage – put them all in.  Pictures of your facilities, staff, products, website captures, anything relevant to your company.  This goes hand-in-hand with putting as much content as possible into your listing.

 

10.  Provide Excellent Service

Yes, being awesome at what you do will help your Google Places listing.  Why?  Because when you do a great job people take notice and all of those raving fans lead to a wonderful occurrence – Reviews!  Getting positive reviews will help your ranking.  It’ll also make you stand out from the crowd.

 

11.  Create An Offer

You can create a special offer for your business directly through your dashboard.  Interacting with your Google Places account is going to show the search titan that you’re an engaged business owner.  Google loves to see updates coming from a website or Places account.  It’s also a great free way to advertise a special that your business is running.

 

12.  Update! Update! Update!

Google loves updates local listing or web listings.  Why?  Because it shows that someone cares enough about the site to be making them.  If a site or listing has been the same for years, how relevant can it be?  Make sure you are accessing your Places account monthly to add new pictures, videos, and creating some specials.  With the changes being made over to Google+ Local you will want to keep adding content and updates to your Google+ business page.

 

If you implement these 12 tips and stay diligent with your updating I assure you that positive things will happen with your Google Places local listing.  Remember that it can take time to gain rank, but that once you’re there the rewards can be huge.

I hope above suggestions will be beneficial to improve your website rankings in Google places.

SEO Trends and Techniques to Boost Up Your Website Ranking

To stay ahead in this competition, it is very important to design a strategic plan which can help you achieve better ranks with different search engines which can ensure your survival and promise a brighter stay in the market. You need a professional SEO planner who can provide personalized assistance which can take of your SEO needs and can promote your website.

Latest-SEO-Trends

 

Moon Micro Systems maintains an experienced and skilled team of SEO experts who have been providing customized search engine optimization services depending upon the needs and requirements of your business. They thoroughly understand and study your business and devise a strategic marketing plan to give guaranteed results.

latest-seo-trends-to-target-long-tail-keywords

 

Below are some important SEO techniques that this team follows to deliver rests of high quality :

1.      Content Quality

The most important rule of gaining higher ranks with search engines is keeping the quantity of your web content rich. Make sure that your content is original and in synch with the topic. Meaningful, original and unique content is the key to long-term success. If your content is good, then your high ranks are assured. Also make sure that you incorporate important keywords in your content but also ensure that you don’t over optimize them as our search engines are becoming smarter day by day.

2.      Mobile Device Optimization

In this era, where online customers are migrating from desktops to various other digital platforms to browse the internet and shop online, we cannot ignore mobile devices while designing an SEO strategy. Hence it is very important to create responsive designs which can work across all platforms with equal efficiency. It is very important that our visitors can view our website on their Smartphones and tablets. It might not be an explicit SEO factor but it is surely important in delivering a comfortable user experience.

3.      Author Rank

It adds value and credibility to your website. Hence in times to come, it will emerge as a very important tool for SEO developers to get better rankings.

4.      Content Marketing

Content Marketing involves different media formats which are helpful in acquiring a greater number of customers like news, infographics, question answer articles, videos and photos. It is all about communicating and interacting with your customers and prospects to stay in touch. It helps in getting lots of back links which are useful in adding value to your content. All these activities generate social signals which eventually build up your SEO value.

All these tools and techniques are helpful in increasing the visibility of your site, increasing the traffic to your web pages and helping you get noticed by the search engines which can get you better ranks thereby boosting your business.

Five SEO Guidelines for Designers

It is of utmost importance to have a search engine optimized website. But it is always a question that how to go about making site SEO friendly?

The onus of having a search engine optimized website lies on the shoulders of a web designer. He is not involved in just creating the perfect look for the site but he is also the one who is engaged in developing codes for the same. Hence it is very important for them to know and understand that how they can make the site fully optimized.

Here are few SEO guidelines for designers which can be helpful to attain the goal of optimization :

1.  Use Semantic Codes

It is advisable to semantic codes while developing codes for designing the site. It is nothing but adding more meaning to your codes. It is reinforcing structural meaning. It involves using IDs, class names and tags. All this makes it an easier task for search engines to spot your site.

semantics

2.  Concentrate on the Content

Nothing can beat the importance of having original and authentic content. Make sure the content on your site is meaningful and makes sense. Do not forget to use SEO keywords to make it easier to search for engines. Informative, original and updated content can surely help you win greater numbers. Remember content is king.

content

3.  Different Titles and Non-repetitive Content

Name each of your web pages clearly and differently. There should be no overlapping of titles. Once pages are named correctly, ensure that the content on each page is related to the topic. There has to be a strong connection between the title and the matter under that heading. Make sure the matter is not repeated and copied.

4.  Use Specific Links

It is smart to use links on your web pages but how to use them correctly so that search engines can spot them is important. Be very clear and specific when you are putting a link by clearly describing it. It is comfortable for the visitor and also for the search engine to understand and acknowledge what the link is about.

links

5.  Use Images with ALT Tags

The ALT attribute is used in HTML and XHTML documents to specify alternative text. They are used for images to describe the images. Search engines are able to find ALT images easily when they are searching for keywords so always use SEO keywords while describing the image for better results.

 

These 5 guidelines can increase the rating and ranking of your website. With better techniques, you can have an SEO friendly site which can attract more visitors and help you earn more business.