Posts from the ‘Social Media Marketing’ Category

How To Use LinkedIn To Boost Up Your Business

LinkedIn is one the most widely used social networking platforms for promoting the business. Every business strives for an exclusive online presence for which the first step is to connect with people via social networking sites. LinkedIn not only helps in promoting the business, but is equally beneficial in boosting it to magnificent levels. Now the question that pops up in the mind is that how to use and utilize this amazing interactive social platform to grow your business. Well, this article will guide you how you should go about it. Read it on and take a step forward to flourish your business.

 

How To Use LinkedIn to Boost Up Business

 

SIGNING UP

The whole process starts with signing up with LinkedIn. The site offers free sign up along with a premium paid account. Premium paid accounts obviously come with added features and benefits which help you organize your profile, send direct messages to people and helps in making your search faster. You are free to make a choice depending upon your need and budget.

 

CREATING PROFILE

The next step involves creating an impressive and smart profile which defines your business and clearly describes your offerings. Always remember that every detail in your profile, from introduction to images; has to be professional in its appeal as it’s a professional network. Also mention your contact details like phone numbers and email address so that whosoever wants to contact you can show it. Do no forget to mention the good work that you have done in the past along with your skills and experiences. But just filling in all these details is not the end of the task, you need to keep updating your profile from time to time adding new achievements and talking about your recent works. This will make your profile more interactive and interesting.

 

CREATING CONNECTIONS

Create Connections in LinkedIn

The whole purpose of signing up with a social networking site is to create as many connections as possible. As people of your professional world, also add people from the connections of your connections. You can also add people for references and recommendations of your connections. Try and make your network rich and strong so that you can create your space on the site and popularize your business. This will surely be of great help in boosting your business as connections help you earn more and more business.

 

HAVING A COMPANY PAGE

COMPANY PAGE On LinkedIn

Go to the resume section of your profile and draw a company page which will get linked to your profile. Use SEO friendly keywords on your page and keep updating it from time to time. Do not forget to add your achievements and company news to make it more interesting.

 

JOINING GROUPS

LinkedIn is all about connecting with professional from the same industry from different parts of the world. You can interact, discuss, share ideas and create polls for a much participative interaction. Make sure your contribution is rich and appealing.

 

All these steps highlight your company on the web because of its enthusiastic performance and participation. Use LinkedIn as an alluring opportunity to popularize your business within your industry and outside which will help in giving it a great boost.

What is Google-Plus Hangout and How To Use It and Its Benefits

Google+ Hangout is an instant messaging platform created by Google. It is an interactive platform which lets you video chat and text chat with your friends just like a simple Google chat or Skype. It is a refined version of various different messaging services maintained by Google. It is a compilation of Google Talk, Google+ Messenger and Hangouts which brings you the convenience of video conferencing with almost ten people at the same time.

Google Plus Hangout

 

How to Use Google+ Hangout

You can access this amazing chat platform through Gmail or Google+ web page and even using apps created for Android phones. To start using it, you don’t need anything extra. You just need to have a Gmail account or registration with Google+ website and you can easily start using this wonderful platform.

How to Use Google+ Hangout

If you wish to use it using your Smartphone then you can download Hangout app from the marketplace and start chatting with your friends or video conferencing with your colleagues and clients. The latest android phones come with an inbuilt Hangout app to offer you an interesting chat experience. To start experiencing this platform all you need is a Gmail account to access it.

 

Benefits of Using Google+ Hangout

Technology has made it so easy and simple to connect with your friends, family and colleagues. All you need to do is login and stay connected with all these people all day long.

Benefits of Google+ Hangout

Here are some of the benefits that have made it such a hit amongst individuals and companies. Everyone is relying on this wonderful chat environment for fun and for work.

 

Well, here are some benefits attached with Google+ Hangout :

 

  • Weekly or Monthly Chats

You have the convenience of conducting weekly and monthly chat sessions with your colleagues in the office. Send an email inviting them for the chat session with the topic and points of discussion which will be the highlight of the chat.

 

  • Communicate With Employees

These days companies are scattered across the lengths and breadths of the planet. Hence it is not possible for the managers to be present to physically interact with the present employees or hire the new ones. Google+ Hangout has made it possible and convenient for companies to function in a much easier format. Now the managers can stay in touch with their employees all the time. They can discuss the work progress, give them instructions and also interact with them on small things which are otherwise not possible. These days, even hiring can take place using this wonderful media, which lets you interview the new talent.

 

  • Live Event Streaming

Practically it is impossible for all your clients, colleagues and other associates to be present for your events, but you can make sure that they are able to be a part of it vie Google+ Hangout, which lets you invite people to the product launches, demos and conferences by streaming your event live.

 

There are so many other benefits attached to this fantastic chat platform which is a wonderful aid for any business. It has made interactions and communications so simple and convenient. From webinars to meetings, you can organize anything and everything using this magnificent platform.

 

Google+ Hangout is a convenient chat and video conferencing platform which offers real time chat experience to its users.

 

How to Use Social Media to Improve Your Online Presence?

Social Media is not just a platform which helps you communicate with people from all over the world instead it is an amazing tool for web advertising. SEO companies are leveraging the benefits of social networking websites like Facebook, Twitter, LinkedIn to highlight your online presence. Moon Micro Systems provide social media marketing services by utilizing your social networking account as an effective tool to boost up the online presence for your business. It uses social media as an important part of the marketing strategy to allure and impress audiences across the globe.

No doubt, social media has a lot to offer for running a successful business but it needs to be utilized in a planned manner so that maximum benefits can be availed out of it.

 

Tips to Use Social Media for Stronger Online Presence :

 

1.  Become Active on Social Networking Websites

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To make a start, you first need to register your business with the major social networking sites but make sure you don’t miss on the best ones like Facebook and Twitter which are the most popular ones. Make sure you focus on these two sites thoroughly and stay active. Spend some time on these sites regularly and involve yourself in interacting and promoting your business amongst audiences. Communicating with your fans and responding to their queries and comments is the best way to create a bonding. This is an important step to get noticed by the search engines.

 

2.  Be Ready With a Professional Website

You need to have an impressive and professional looking website for your company. It will act as a central platform which will connect all your social networking accounts and blog accounts. Make sure you also link all your accounts with your website and vice-versa. The purpose of having a website is to get all the traffic from the social media on a platform from where you can offer your products and services to your target audiences.

 

3.  Start Blogging

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Blogging is an effective way of introducing and launching your product and inform your visitors about it. You can also get your blogs published on industry websites; this will help you get in touch with greater number of professionals from your industry. This will highlight your company’s online presence. You can also hire professional writers to develop content for your blog for better results.

 

4.  Use Photographs

Let the pictures and photographs speak for you and your business. Using photographs on your accounts gets you the attention of your audiences much faster that your status messages and links. Uploading your professional pictures, images of your products and services are a great way of informing your customers about your business and company.

 

5.  Use Freebies

To get attention of your audiences, you need to attract them by using freebies. Remember that to engage your target customers, you need to invest some money. Introduce a lucky draw or bumper prize to get your fans into action. This will create a buzz in the social media about your brand and company. It is a way of attracting targeted to your profile and increase the traffic on your page.

 

6.  Easy Payment Options

Visitors appreciate the simple payment process with multiple options to make payments. This adds a lot of convenience to make purchases of your online store and chances of customers dropping out of purchase are rare and less. Customers should be able to make payment for goods from your social networking account in minimum clicks. This will help in making successful purchases through your social networking accounts.

 

All these steps will surely help in getting the maximum benefits out of the social media.